{"id":845,"date":"2025-08-26T19:06:47","date_gmt":"2025-08-26T19:06:47","guid":{"rendered":"https:\/\/ogmalanguagestudio.com\/?p=845"},"modified":"2025-08-26T19:08:10","modified_gmt":"2025-08-26T19:08:10","slug":"captioning-multicultures","status":"publish","type":"post","link":"https:\/\/ogmalanguagestudio.com\/en\/captioning-multicultures\/","title":{"rendered":"Captioning Multicultures"},"content":{"rendered":"\t\t
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\n\t\t\t\t\"The objective of captions is to level the field for audience members who cannot hear the audio as readily and\/or as clearly as it was intended. So, why are we dropping the ball when it comes to foreign languages?\"\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tDorian Gray-Sorgin<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Come take a trip with me down memory lane, back to February 5, 2023, the night of the Grammy Awards. Puerto Rican artist Bad Bunny<\/strong> took to the stage twice that night: first, to perform, and then, as an award winner, to pick up his prize. Both times, he spoke in his native language (Spanish), and on both occasions, the closed captions displayed by the official broadcaster went: [SPEAKING NON-ENGLISH].<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Source: CBS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This technical misstep caught mediatic attention because of how disrespectful it was to the Hispanic audience. Many equated this to the broadcaster deeming Spanish as merely something other than English.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tAqu\u00ed we <\/span>\n\t\t\t\t\n\t\t\t\t\t[SPEAK SPANISH]<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The \u201ccorrect\u201d way \u2013that is, the method we\u2019ve grown used to over time and practice\u2013 of captioning interventions in languages other than the ever-pervasive English would be: [SPEAKING SPANISH]. But when you come to think about it\u2026 How much better is this for someone who\u2019s relying on captions to understand?<\/p>

Captions are used by a large portion of the population, though they were originally created to make media accessible to people who are deaf or hard of hearing (D\/HoH)<\/strong>. This technology provides a transcription of the dialogue, sound effects, musical cues, and other relevant audio information.<\/p>

The objective of captions is to level the field for audience members who cannot hear the audio as readily and\/or as clearly as it was intended. So, why are we dropping the ball when it comes to foreign languages?<\/p>

Specifically when it comes to code-switching<\/strong> (when a speaker alternates between two or more languages), captioners are instructed to insert [speaking foreign language] <\/em>(or a variation thereof) if they cannot understand and\/or transcribe the audio. This is a necessary evil \u2013captioners are not usually required to know multiple languages. But you must admit that the experience of hearing \u201cBut what can we do? C\u2019est la vie!<\/em>\u201d<\/b> is not the same as reading \u201cBut what can we do? [speaking French],\u201d<\/strong> regardless of whether or not you know the meaning of c\u2019est la vie<\/em>. By leaving it at [SPEAKING SPANISH], let alone [SPEAKING NON-ENGLISH], we are depriving the D\/HoH community of fully experiencing the content as it was intended.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"globe-tablet\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Code-Switching for La Cultura<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This may seem like a small problem for some, but it is significant when it comes to media involving multi-lingual cultures, like ours (Puerto Rico) or Latino communities living in the US, where code-switching between languages is inherent to the way we understand the world and express ourselves<\/strong>. This means that odds are that a large part of their D\/HoH communities will be bilingual. Wouldn\u2019t it be less-than-equitable to provide them with only part of the content?<\/p>

Mixed-language captions may not always be a feasible option, and that is perfectly reasonable in most scenarios. But if both your media and your audience are multilingual, why shouldn\u2019t your caption provider be?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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At OGMA Language Studio we strive to provide lo mejor de dos mundos<\/em> in our services: we provide caption and subtitling services in English, in Spanish, and in \u2728Spanglish\u2728. So, if you need captioners that know how to speak things other than NON-ENGLISH, look no further. OGMA can help!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Written by:
<\/em>Dorian Gray-Sorgin,\u00a0<\/strong>Lead Translator<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let us tackle your language needs!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Precision, experience, and expertise \u2014linguistic excellence is just a click away.
Contact us today, we will gladly help you out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“The objective of captions is to level the field for audience members who cannot hear the audio as readily and\/or as clearly as it was intended. So, why are we dropping the ball when it comes to foreign languages?” Dorian Gray-Sorgin Come take a trip with me down memory lane, back to February 5, 2023, […]<\/p>\n","protected":false},"author":6,"featured_media":856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nCaptioning Multicultures - OGMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ogmalanguagestudio.com\/en\/captioning-multicultures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Captioning Multicultures - OGMA\" \/>\n<meta property=\"og:description\" content=\"“The objective of captions is to level the field for audience members who cannot hear the audio as readily and\/or as clearly as it was intended. 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